Front close up.jpg

The Alibaba smart webcam is designed to help users feel comfortable around a product that they interact with on a daily basis. Through soft curves, simple shapes and subtle emotional queues, the product takes on a personality of its own. As one of Alibaba's first smart products housing their proprietary A.I., "Tmall Genie", it was extremely important that users felt at ease when interacting with the product.

This project was carried out over the summer of 2018 in Hangzhou, China during an internship with e-commerce company Alibaba.

Web cam sketches.jpg

Initial sketches show straight forward shapes and forms that allow the design to feel like it belongs in any environment. A small pivot in proportion and curvature gave the design character. 

Proto 6.jpg
Proto 2.jpg
Proto 21a.jpg
Proto 3a.jpg
Proto 19a.jpg
Proto 10a.jpg
Proto 7a.jpg
Proto 8a.jpg
Proto 6a.jpg
Proto 12a.jpg
Proto 11a.jpg
Proto 13a.jpg
Proto 9a.jpg
Proto 14a.jpg
Proto 15a.jpg
Proto 16a.jpg
Proto 17a.jpg
Proto 18a.jpg
Proto 5a.jpg
Proto 20a.jpg
Proto 4a.jpg

Physically prototyping various shapes and forms allowed for a deeper understanding of comfortable proportions and geometric relationships as well as mechanical limitations.

Web cam sketches.jpg

Initial sketches show straight forward shapes and forms that allow the design to feel like it belongs in any environment.

Proto 6.jpg
Proto 2.jpg
Proto 21a.jpg
Proto 3a.jpg
Proto 19a.jpg
Proto 10a.jpg
Proto 7a.jpg
Proto 8a.jpg
Proto 6a.jpg
Proto 12a.jpg
Proto 11a.jpg
Proto 13a.jpg
Proto 9a.jpg
Proto 14a.jpg
Proto 15a.jpg
Proto 16a.jpg
Proto 17a.jpg
Proto 18a.jpg
Proto 5a.jpg
Proto 20a.jpg
Proto 4a.jpg

Physically prototyping various shapes and forms allowed for a deeper understanding of comfortable proportions and geometric relationships as well as mechanical limitations.

Cam curious.jpg

A curious friend greets you as you carry out your business.

Cam Front view_2.jpg
Cam Side  positions.jpg
Cam Base.jpg

The milled aluminum base provides a solid platform for the camera to pivot any which way. The upper body made from recycled plastic, brings sustainability into an era of modern style.