Step into the world of GoodBadOrElse, where art and immersive storytelling collide. For our first ComplexCon appearance, we built a custom booth that brought the brand’s characters and narrative to life in a physical space while simultaneously balancing a start-up sized budget. Everything was built in-house including a 10-foot central 3D figure which served as the heart of the experience, surrounded by detailed displays and captivating products that let visitors explore the story, the merchandise, and the world of Xoon. Every element was designed to spark curiosity, encourage engagement, and make the brand unforgettable.